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Great European Travel Choices^®

• Reduce absolute scope 1 and 2 GHG emissions by 46.2% by 2030 from a 2019 base year
• Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products by 27.5% within the same timeframe

• Reduce absolute scope 1, 2 and 3 GHG emissions by 90% by 2050 from a 2019 base year 

All TTC-owned Red Carnation properties included on Great European Travel itineraries will utilize renewable sources. Great European Travel also encourages and educates third-party suppliers on shifting to alternative renewable energy sources.

All TTC-owned Red Carnation properties included on Great European Travel itineraries will reduce food waste. Great European Travel encourages and educates third-party suppliers on food waste reduction and sustainable tourism. Great European Travel also commits to meeting this goal for all business-related events from 2021.

Our strategy defines “local” as any food sourced within 30-50 miles of where it is prepared and “organic” as that which is sourced without the use of pesticides or GMOs, in addition to sustainably sourced seafood. Our goal is for all our Be My Guest dining experiences and other small businesses to source at least 30% of their menu locally or organically by 2025.

As of Jan 2021, Great European Travel has responsibly reduced printed brochures by 50% since 2019 and will continue to optimize alternate digital solutions to deliver additional reductions.

Great European Travel has significantly reduced single-use plastics (SUPs) across trips and offices and continues to conduct assessments on trip and business touchpoints to ensure alternative recyclable materials are utilized wherever possible.

Great European Travel commits to include at least one Great European Travel Choices^® responsible travel experience on 50% of all itineraries by 2024.

Great European Travel to increase of 20% globally of itineraries visiting developing regions by 2025.

In order to qualify a region as a “developing region” and count an itinerary to count towards this sustainable development goal, the following must be true:

• Great European Travel has not visited the region in 2019
• An overnight stay in the region is included in the itinerary
• The region features no more than 2 sites that suffer from congestion during peak season (ie. long queues that degrade the tourist experience)
• The region is considered a secondary or (preferred) tertiary city or "spoke" to a tourism hub

Internal support, opportunity, and mentorship within Great European Travel teams and offices are strong, with a focus on developing internal team members. The focus to date has been on building opportunities for female leaders and has succeeded at ensuring approx 70% of the executive leadership is female. The current focus is on ensuring that both internal teams, as well as guests and travelers, are represented equitably from within the LGBTQ+ and Black, Indigenous, and people of color communities.

To achieve this, Great European Travel in conjunction with Great European Travel has committed to completing a Diversity and Inclusion Strategy by Q1 2021. Our commitment to diversity and inclusion extends to Indigenous peoples, the first travelers. We are in the process of working with various Indigenous travel associations and experts to develop a guidebook that will help our brands engage with Indigenous tour operators in a respectful and meaningful way that honors Indigenous heritage and lands.

Great European Travel offers all employees 2 paid volunteer days each year. Our commitment is to achieve 30,000 hours by 2025.

TreadRight provides training on animal welfare and oversees audits of all experiences that include wild or domestic animals, by Great European Travel brands. Great European Travel and TreadRight support World Animal Protection’s goal of changing supplier behavior within the industry through the Coalition for Ethical Wildlife Tourism, established to demonstrate consumer demand for ethical wildlife experiences. See how else we support wildlife through TreadRight'sWildlife projects.